arena is committed to respecting and protecting your privacy. We've structured our web sites so that, in general, you can visit arena on the Web without identifying yourself or revealing any personal information. Once you choose to provide us personally identifiable information (any information by which you can be identified), you can be assured that it will only be used to support your customer relationship with arena. We will only collect sufficient information on you to allow us to communicate with you in an appropriate way. This information will include your name and organisation details as appropriate. In order to tailor our subsequent communications to you and continuously improve our services, we may also ask you to provide us with information regarding your personal or professional interests, demographics, experience and more detailed contact preferences. arena uses your information to better understand your needs and provide you with better service. Specifically, we use your information to communicate back to you, to update you on service and benefits, and to personalise our web sites for you. If you have indicated your consent, from time to time, we may also use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. We will always give you the opportunity to opt out of receiving such direct marketing or market research contact at any time. arena will not sell, rent, or lease your personally identifiable information to others. Unless we are required by law, we will only share the personal data you provide online with other arena entities and/or business partners who are acting on our behalf for the uses described above. arena will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first requesting your permission. As previously stated, we will also provide you the opportunity to let us know if you do not wish to receive unsolicited direct marketing materials from us and we will do everything we can to honour such requests. arena uses clear GIFs, or pixel tags, provided by our ad-serving company to help manage our on-line advertising. These clear GIFs allow our ad-serving company to recognize a unique cookie on your browser that was placed by the same advertiser or another advertiser using the same technology. This allows us to learn which banner ads bring users to our website. The information we collect and share through this technology is not personally identifiable (it does not include your name, address, telephone number or email address).